Phew Fashion Week. Halfway

Really impressed with the way coverage is going this season Coutorture. We are using a new platform that I am thrilled with (its making this so much easier). I am trucking around town with two batteries, a wifi stick and a laptop I go from designer interview to designer interview.

I really feel like our coverage has gotten progressively more serious, much faster, and more artistically interesting. We are still beating larger organizations with bigger budgets and more public relations lubrication with our pace and even our breadth. We now have access pretty much anywhere we want when it comes to interviews and shows but its still a lot of work and not all PRs are as aware of the breadth and seriousness of our coverage. I think our access has improved as more people have gotten used to the idea of online coverage not necessarily because people are that investigative of our work and given it their seal of approval (meh, its my own fault for using so many big words in our features) as our coverage has enough nuance to confuse the poor dears as to just how positive (very honestly, we live for designers) we really are or are not. I would warrant most PRs don’t really do their homework when it comes to the coverage, the tone, and the intensity of a given outlet.

But designers are certainly taking notice which is heartening. Its been so amazing to have been at this for enough seasons (I believe I am on my 7th) that I have relationships with so many of the designers I have come to love and respect. Out of everyone they seem to appreciate our interest in the process and its details from the textiles and sourcing to the imaginative process the most. They know we aren’t in it for some gimmicky coverage or entitled enjoyment and they have rewarded us with their insight and friendship. Hard work really is its own reward.

4 Responses to “Phew Fashion Week. Halfway”

  1. Cristina drews says:

    The coverage is breathtaking….the photography is great. So much to see. Would enjoy reading more commentary.

  2. gilda says:

    i’m enjoying your coverage too. i part-time at pat field’s and was glad to see the coverage of her destination style show. wasn’t it fun? i had a blast. it’s so different from the usual boring runway! i especially love that picture you took of pat in your “patricia field. that’s all.” post. hilarious!

  3. James says:

    Hi, I found your blog on this new directory of WordPress Blogs at blackhatbootcamp.com/listofwordpressblogs. I dont know how your blog came up, must have been a typo, i duno. Anyways, I just clicked it and here I am. Your blog looks good. Have a nice day. James.

  4. I love your thoughts! I normally don\’t even bother to leave comments, but I wanted to let you know that you hit the nail on the head!

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